Blog Archives

The More Things Change, The More They Stay the Same

Unilever global CMO Keith Weed talks with Marketing Week about humanising digital marketing, experimentation and the technologies that are exciting him. What I find most interesting about this interview is Keith’s wise advice for CMO’s about where and how to

Posted in CMO Guidance

Slide Show: 9 Marketing Trends For 2013′s Second Half

If 2012 was the official end of the lean years in marketing, 2013 looks like the start of a new cycle of branding developments. With economies around the globe regaining strength, the advertising and marketing landscape is looking good, even

Posted in CMO Guidance

Tactical Steps for Marketing to Impact Sales Productivity

Call me an optimist, but there has never been a better time for marketing to directly impact sales productivity. In fact, we’re in the midst of a “perfect storm” for this opportunity. More specifically: Over 45% of the buying decision today is

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7 Steps for CMOs to Better Leverage Social for Marketing and Sales

Many marketing executives have asked me how they can possibly compete against their larger competitors when they only have a fraction of the marketing budget.  Social media certainly offers the opportunity to level the playing field; however, with all the

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  • Yahoo! CMO Joins their Board of Directors
    John D. Hayes, executive VP and chief marketing officer of American Express, joins Yahoo!’s Board of Directors.  As evident by this quote, the Board appointed John along with 2 other executives in an effort to round out its competencies and… See more › […]
  • Real World Lessons in Digital Marketling Strategies from India
    Vivek Nayer, a seasoned marketing professional, is the CMO, Automotive Division, Mahindra & Mahindra Ltd. In this interview, posted in India Digital Review.com, Vivek shares some of their firm’s digital marketing strategies.  A few of my favorites include: Make your… See more › […]
  • The More Things Change, The More They Stay the Same
    Unilever global CMO Keith Weed talks with Marketing Week about humanising digital marketing, experimentation and the technologies that are exciting him. What I find most interesting about this interview is Keith’s wise advice for CMO’s about where and how to… See more › […]
  • Slide Show: 9 Marketing Trends For 2013′s Second Half
    If 2012 was the official end of the lean years in marketing, 2013 looks like the start of a new cycle of branding developments. With economies around the globe regaining strength, the advertising and marketing landscape is looking good, even… See more › […]
  • Exclusives: Top CMOs on Twitter
    These are the top 94 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly “get it” when it comes to the best ways to use Twitter and other forms of… See more › […]
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