Monthly Archives: July 2013

Yahoo! CMO Joins their Board of Directors

John D. Hayes, executive VP and chief marketing officer of American Express, joins Yahoo!’s Board of Directors.  As evident by this quote, the Board appointed John along with 2 other executives in an effort to round out its competencies and

Posted in Job Changes

Real World Lessons in Digital Marketling Strategies from India

Vivek Nayer, a seasoned marketing professional, is the CMO, Automotive Division, Mahindra & Mahindra Ltd. In this interview, posted in India Digital Review.com, Vivek shares some of their firm’s digital marketing strategies.  A few of my favorites include: Make your

Posted in Marketing ROI, The Social CMO

The More Things Change, The More They Stay the Same

Unilever global CMO Keith Weed talks with Marketing Week about humanising digital marketing, experimentation and the technologies that are exciting him. What I find most interesting about this interview is Keith’s wise advice for CMO’s about where and how to

Posted in CMO Guidance
  • The More Things Change, The More They Stay the Same
    Unilever global CMO Keith Weed talks with Marketing Week about humanising digital marketing, experimentation and the technologies that are exciting him. What I find most interesting about this interview is Keith’s wise advice for CMO’s about where and how to… See more › […]
  • Slide Show: 9 Marketing Trends For 2013′s Second Half
    If 2012 was the official end of the lean years in marketing, 2013 looks like the start of a new cycle of branding developments. With economies around the globe regaining strength, the advertising and marketing landscape is looking good, even… See more › […]
  • Tactical Steps for Marketing to Impact Sales Productivity
    Call me an optimist, but there has never been a better time for marketing to directly impact sales productivity. In fact, we’re in the midst of a “perfect storm” for this opportunity. More specifically: Over 45% of the buying decision today is… See more › […]
  • 7 Steps for CMOs to Better Leverage Social for Marketing and Sales
    Many marketing executives have asked me how they can possibly compete against their larger competitors when they only have a fraction of the marketing budget.  Social media certainly offers the opportunity to level the playing field; however, with all the… See more › […]
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